The Psychology Of Smells

A quick drive through any neighbourhood reveals that there is lots on the market right now. If you are one of those people with a sign on your lawn hoping to sell your home, we are here to help you. Although it can be difficult to sell a home in this market, there are lots of little things you can do to give your property an advantage.

One of the things that is most neglected when people stage their homes and prepare to show it to potential buyers is how the home smells. People get so used to the smell of their homes that it never occurs to them to amp it up in preparation for the viewing. But, did you know there is a psychology to smells? That’s right: smells can trigger emotions, memories and leave a lasting impression.

Do you want your home to wow potential buyers with its amazing smell? Read on!

First thing you need to know is that there is a balance. You do not want your home to smell like a wet gym bag, you do not want your home to be smell-less and you do not want your home to smell like someone has just walked into a candle shop. So where is the balance? It’s picking specific scents for specific spaces. Here are some ideas to get you started:

1). The EntryWay: People overook their entryway, but it actually is typically the smelliest part of the home. This is because all your shoes and coats will be there, which carry your personal oder and the oder of smelly feet. The entry is also where the particular scent of your home first hits people. We recommend something non-invasive, such as vanilla. Vanilla is a subtle scent that can mask any bad smells but is not too overwhelming.

2). The Kitchen: Kitchens are where great food and cleanliness come together (in an ideal world, anyways). Kitchens are a great place for you to experiment with something more sweet. Something such as sugar cookie, berry pie or pumpkin spice can be a great option.

3). The Bathroom: People want their potential bathroom to be clean. This is why citrus smells are great (note: not the fake citrus smell of chemicals). We recommend something such as lemon or orange, and again, be subtle.

4). Everywhere Else: Chances are if you have scents in the above specific areas, they will also fill the rest of the home. Make sure the smells mix nicely in these in-between spaces–that nothing clashes.

Good luck!

Your Real Estate Professional,

Ken Richter

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