Selling your home during the holiday season can feel daunting, but it can also be a prime opportunity to close the deal with the right strategies. Many buyers during this time are serious and motivated, which makes proper preparation essential. Here are tips to ensure your home sale closes successfully during the holiday season:
- Work with Ken Richter: Ken Richter has been a trusted name in Calgary real estate for 35+ years. As a native Calgarian, Ken has seen the city evolve and knows the ins and outs of each neighborhood. Whether you're looking for a riverfront luxury home along the beautiful Bow River, a modern infill in a redeveloping community, a trendy condo in the inner city or a single-family property in the suburbs that meets your family's unique needs, Team Ken Richter can assist you.
- Be Flexible with Showings: Be accommodating of busy schedules. Many buyers are juggling holiday plans, so be flexible with evening or weekend showings. Be prepared for short notice. Keep your home tidy and ready to show at all times during the season.
- Offer Holiday Incentives: Offering to pay a portion of closing costs can sweeten the deal for buyers. Consider offering a home warranty or including appliances as part of the sale. If your home has energy-efficient features, like new windows or a smart thermostat, emphasize how they help reduce heating bills during the winter. Do what you can to incentivize a sale without cutting into your bottom line too much.
- Leverage Holiday Marketing: Showcase your home with photos that highlight cozy holiday features, like a lit fireplace or snow-covered landscaping. Emphasize potential tax savings or the opportunity to start the new year in a new home. Team Ken Richter will help make sure your home is marketed to its fullest extent!
- Prepare for Weather Challenges: This is Alberta, after all. Clear snow and ice from driveways, sidewalks, and stairs to prevent accidents and ensure buyers can view the property comfortably. Winter landscapes can look stark, so add a pop of color with evergreen planters, lights, or holiday decor.
Selling during the holidays might seem challenging, but it can work to your advantage if you focus on serious buyers, create a warm atmosphere, and stay flexible. With the right approach, you can ring in the New Year with a successful home sale!
(Image via Canva)
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